Mianyang Registers over 17 Billion in Revenue in the Tourism Industry for the First Quarter
2018-05-18

Strong growth in inbound tourism contributed by day tour and countryside tour

Mianyang registered a strong growth in inbound tourism, contributed by day tour and countryside tour. At the first quarter of this year, Mianyang received about 16.782 million domestic tourists, with an increase of 24.5% from the previous year, with a total of 17.178 billion yuan in revenue, an increase of 26.8% from the previous year.

According to the statistics and analysis, the domestic and inbound tourism in the first quarter showed a strong growth. Mianyang received a total of 16.782 million domestic tourists, of which 15,400 were attracted by travel agencies in Sichuan Province, an increase of 15.58% from the previous year. 1,741 tourists travelled to Mianyang from other provinces, an increase of 12.3% from the previous year. 73 tourist destinations received a total of 12.1016 million visitors, accounting for 70% of the total number of domestic tourists in the first quarter.

In the first quarter of the year, the number of overnight visitors in Mianyang reached 1319, an increase of 21.48% from the previous year. Mianyang registered a total of 477,800 US dollars in the foreign exchange income from tourism, an increase of 37.75% from the previous year. The top three countries of origin of the overnight visitors in Mianyang were Malaysia, South Korea and Japan. Visitors travel to Mianyang mainly for sightseeing, visiting friends and relatives, work, conferences and business. The major cultural festival events such as Wen Chang Culture, Li Bai Culture, and Lei Zu Culture were the main factors attracting inbound tourists in the first quarter.

Golden week holidays, May Day Holiday and one-day tour all contributed to the tourism market. During the Spring Festival, Mianyang received 3.1498 million tourists with one-day trip, accounting for 35.25% of the total number of one-day-trip tourists in the first quarter, and registered a total of 1.8 billion yuan in tourism revenue, an increase of 19.34% from the previous year. Mianyang received 1.1441 million overnight visitors, an increase of 19.49% from the previous year. During the Tomb Sweeping Holiday, 17 tourist destinations, countryside scenic spots, and resorts received a total of 687,153 tourists, with 126 million yuan in revenue.

Short countryside tour nearby registered a strong growth in Mianyang. With warm weather and blossoms in the spring, the countryside tour attracted a lot of tourists to Mianyang. Some statistics showed that in the first quarter, 73 tourist destinations received a total of 12.1 million tourists, an increase of 11.73% from the previous year, with a total of 73.0493 million yuan in revenue, an increase of 11.6% from the previous year. There are various tourism packages in the countryside in Mianyang, such as the Peach Blossom Festival, the Peony Cultural Festival, and the lantern puzzle activities held in Yuewanglou tourist destinations. The Magnolia Flower Festival with the theme of medicine in Beichuan; Huaxia mother and ancestors worship activities and other folk festivals. More than 30 colorful tourism packages, such as a tour to experience snow, spring tea picking activity etc., attracted tourists to come and enjoy the beauty of Mianyang.